The purpose of OPA is to provide users with the ability to not miss a celebration, to be closer to our loved ones through gifting food.
Seamless gifting channel from their app to directly at the restaurant.
A social platform for sharing gifts and discussing restaurant experiences.
A global food community to be a part of.
Poor user experience and usability issues are impacting engagement.
Low user retention and revenue indicate the need for improvements.
New features like subscription plans can drive revenue, and a rewards page with a loyalty points system to enhance user retention.
Most gifted item is an entrée in food.
Most gifted or redeemed items are in the afternoon.
Male users check in, gift, and redeem more than females.
More gifts are redeemed between Thursday and Saturday—aligned with weekends, paydays, and occasions.
Cocktails are the most gifted item in FSR (Full-Service Restaurants), while coffee is the most gifted in QSR (Quick-Service Restaurants).
53% of gift requests are pending with no action taken.
Male check-ins are more frequent than female check-ins.
51% of users have selected at least one favorite item.
Users may face friction in completing the gifting process (as indicated by high pending gift requests).
Privacy preferences may affect gifting behavior.
Highlight popular items (e.g., entrées, cocktails, coffee) in the app for easier selection.
Schedule push notifications and social media posts encouraging gifting/redeeming during peak afternoon hours.
Create targeted marketing campaigns based on user behavior to increase engagement among different demographics.
Promote special offers, discounts, or event-based gifting during high-activity periods (Thursday–Saturday).
Customize in-app recommendations based on restaurant type and highlight trending items for each.
Add reminders for incomplete gift requests (e.g., cart notifications, email nudges).
Test engagement strategies for female users, such as personalized recommendations or social sharing incentives.
Encourage more users to add favorite items by sending reminders and explaining benefits (e.g., easier ordering, personalized suggestions).
Simplify sorting and navigation, reduce unnecessary steps, and provide clear guidance in the gifting flow.
Introduce a "Follow" feature allowing users to control who sees their activity.
